Humminbird® Launches Futuristic Fish-Finding Tool

Humminbird brings anglers even more intuitive, fish-finding power with SmartStrike™

EUFAULA, Ala. (January 8, 2013) – Following the recent Humminbird® ONIX™ and ION™ Series product launch at the 2013 Ft. Lauderdale International Boat Show, Humminbird is launching yet another new technology.
“ONIX and ION represent the most versatile and powerful sonar hardware on the water. Now add SmartStrike™ software to the mix and the power and technology is truly unprecedented,” says Dale Logue, Director of Marketing, Humminbird.

About SmartStrike™

SmartStrike is a powerful software program contained on an SD card that allows anglers to utilize LakeMaster® map data and extensive search algorithms to pattern and locate fish like never before.
Based on search parameters like fish species, season, time of day, and weather conditions, SmartStrike highlights areas of the lake map where your prey is most likely to be located—before you even wet a line. This minimizes guesswork, fruitless searching or wasted casting, thus maximizing your time on the water to fish. It’s like having your own personal fishing guide with decades of experience.
Build detailed searches by selecting your desired search criteria. Or searches can be fast and easy: Simply click on any location on the water, select Find Similar Areas, and millions of data points are searched to return other areas like the one you selected. The SmartStrike engine searches depth ranges, aspect, type of structure, proximity to major types of lake structure, and more to quickly reveal your results.


  • Season 
  • Time of Day 
  • Weather Conditions: Clouds or Clear Skies
  • Wind: Calm or Windy 
  • Water Clarity: Clear or Murky  
  • Depth 
  • Structure 
  • Slope 
  • Aspect 
  • Sun & Current Exposure 

    SmartStrike SD map cards are compatible with the new Humminbird® ONIX and ION Series, the next evolution of all-in-one fishing systems. Humminbird SmartStrike full-search functionality is exclusive to Humminbird LakeMaster high-definition waters included on the card.

    About Humminbird ONIX & ION

    The new Humminbird ONIX, and ION series boast a rich multi-user interface that is completely customizable to the individual needs of anglers and boaters, while remaining extremely easy-to-use via a full complement of multi-touch capabilities.

    Humminbird’s Cross Touch™ offers Multi-Gesture Control, which allows menu navigation and feature activation with a tap, swipe or pinch. Going a step forward in fail-safe operation for mission-critical angling and boating, ONIX & ION models also feature redundant, traditional touchpad controls for complete control in bad weather.

    The ONIX family currently comprises four models, offering anglers the benefits of powerful Cross Touch with the sonar, imaging and navigation features they need most. All units feature 1024 x 768 best-in-class screen resolution on 10.4- or 8.4-inch displays

  • HD Side Imaging/HD Down Imaging (ONIX 8 SI & ONIX 10 SI)
  • DualBeam PLUS™ Sonar w/SwitchFire™ 
  • Digital Signal Processing (DSP) 
  • Internal Precision GPS 
  • Built-In Tri-Fuel™ Cartography, including Navionics®, C-MAP® by Jeppesen® and Humminbird® charts

  • C-MAP® 4D High Resolution Bathymetry by Jeppesen®
  • Navionics® Gold/HotMaps™ Platinum™ 
  • Humminbird® LakeMaster® 
  • Humminbird® AutoChart™ 
  • Humminbird® SmartStrike™ 
  • Minn Kota® i-Pilot® Link™ 
  • Low-, medium- or high-frequency CHIRP, exclusive to Humminbird®
  • 360 Imaging™ 
  • Radar 
  • AIS 
  • Compass 
  • IP Marine Camera 



    At Humminbird, our Pro Staff partners play an important role in our success. It’s more than just sporting a logo. We expect an extremely high level of activity from our Pro Staff in order to fulfill exceptional content requirements that fuel the interest of our anglers. Our Pro Staff team is comprised of a small group of dedicated, hard-working anglers who love our products and enjoy playing a role in building positive experiences for anglers across the country.

    We receive thousands of Pro Staff sponsorship requests annually and are only able to fulfill a limited amount. We are no longer accepting applications for this upcoming season. We will re-open submission for next season on October 1st, 2018. Please check back at that time. We thank you for your interest in Humminbird.


    At Humminbird, we recognize the importance of tournaments and events in the fishing community, and are happy to extend our support to groups, organizations and causes that we feel best represent the Humminbird brand and the culture of fishing / outdoor recreation.

    Along with Humminbird, Johnson Outdoors proudly offers some of the most respected and innovative brands in the outdoor industry. What this means to those seeking partnership is that this application will allow you to apply for sponsorship from Humminbird and two other Johnson Outdoors fishing brands, Minn Kota and Cannon. If you would like to apply to represent more than one brand, only one application needs to be filled out, just indicate your selection on the application.

    If you have a tournament or event that you would like considered for sponsorship, please submit your request through our established application process. We receive many requests for support, and unfortunately it is not possible for us to honor all requests, even though many are submitted by worthwhile organizations and causes.

       Click here for our Tournament/Event Sponsorship Application Form 

    REQUEST GUIDELINES: All event sponsorship requests must be received via the application form a minimum of 120 days in advance of the event or deadline. Any event sponsorship request that is received outside of this time frame will not be considered.  We do not accept mailed or faxed requests, and we do not open any email attachment requests.  All submissions for consideration MUST complete all applicable fields within the form. 

    Once we receive your event sponsorship request, you will receive an acknowledgement reply via email. If your request is selected during our review process, you will be contacted via email or the phone number you provided to discuss details further. 
    Please be sure to review these guidelines and follow the steps accordingly. We thank you for your request and for your interest in Humminbird.