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For Immediate ReleaseMary Jane Williamson, Communications Director,Sportfishing Industry Awards 2011 “Best of Show” HonorsPure Fishing, Inc. named overall “Best of Show” winner at the ICAST 2011 New Product ShowcaseLas Vegas Convention Center - July 14, 2010 – The global sportfishing industry has converged on the Las Vegas Convention Center for the world’s largest sportfishing trade show, the International Convention of Allied Sportfishing Trades, better known as ICAST. Produced by the American Sportfishing Association (ASA), the industry’s trade association, ICAST is the catalyst that drives the recreational fishing industry year-round. There are 6,900 representatives from the sportfishing industry in Las Vegas to see the latest innovations in gear, accessories and apparel.“Recreational fishing has a heritage and tradition that is part of its ongoing allure and mystique,” said ASA President and CEO Mike Nussman. “However, the other side of the sport is the incredible time and effort that established companies and entrepreneurs alike devote to improving the angling experience which is exemplified in the New Product Showcase. My congratulations go to the winners and to all the companies who worked hard to develop these innovations and the buyers and outdoor journalists who served as judges.”The single most important feature for ICAST exhibitors and attendees alike is the New Product Showcase. Sponsored by Fishing Tackle Retailer, the New Product Showcase embodies the sportfishing industry's innovative and entrepreneurial spirit and rewards that ingenuity through the "Best of Show" new product awards competition. The ICAST 2011 “Best of Show” awards were presented on Tuesday, July 13, during the Chairman’s Industry Awards Reception, sponsored by Frabill, Inc., at the Las Vegas Convention Center.In addition, Sport Fishing Magazine Editor-in-Chief Doug Olander presented the magazine’s “Making a Difference” awards to five individuals from across the U.S. who have made significant contributions to recreational fishing and fisheries.Best of Show Goes to Pure Fishing, Inc.This year the Berkley Nanofil fishing line by Pure Fishing, Inc. was voted by buyers and outdoor journalists as the most innovative product in the ICAST 2011 New Product Showcase in both the Line category and the overall “Best of Show.”This year’s New Product Showcase winner’s also included first-time ICAST exhibitors VestPac in the Fly Fishing Accessory category and 3D Picture Store, Inc. in the Giftware category.2011 ICAST New Product Showcase Award WinnersFor product details, images and other information please contact the individual award winners listed below.ICAST 2011 Overall Best of Show - Pure Fishing, Inc., Berkley NanofilMedia Contact: Hunter Cole, 803-351-1550, email@example.comBest of Show – Apparel - Frabill, Inc., Frabill SuitMedia Contact: Jeff Kolodzinski, 262-707-0856, firstname.lastname@example.orgBest of Show – Boat - Hobie Cat, Hobie Mirage Revolution IIMedia Contact: Ingrid Niehaus, 949-235-7860, email@example.comBest of Show - Boating Accessory - JL Marine Systems, Inc., 10 Ft Power-Pole Blade EditionMedia Contact: Robert Shamblin, 813-833-0597, firstname.lastname@example.org Best of Show – Combo - Daiwa Corporation, Daiwa D-Shock DSH-4Bi ComboMedia Contact: Bill Liston, 704-773-6233, email@example.com Best of Show – Electronics - Johnson Outdoor Marine Electronics, Humminbird 1158c DI ComboMedia Contact: Steve Roth, 402-437-6418, firstname.lastname@example.org Best of Show - Eyewear – Costa, Costa Women’s CollectionMedia Contact: Liza Jones, 864-270-0722, email@example.comBest of Show - Fishing Accessory - G. Pucci & Sons, Inc., P-Line SparrowhawkMedia Contact: Stefano Pucci, 415-608-4252, firstname.lastname@example.org Best of Show - Fly Fishing Accessory – VestPac, DriftPacMedia Contact: Paul Cherry, 704-437-1648, email@example.com Best of Show - Fly Fishing Reel - Temple Fork Outfitters, BVK Fly ReelMedia Contact: Jim Shulin, 214-638-9053, firstname.lastname@example.orgBest of Show - Fly Fishing Rod - G. Loomis, Inc., Pro4xMedia Contact: John Mazurkiewicz, 574-289-1331, email@example.com Best of Show - Freshwater Reel - Pure Fishing, Inc., Abu Garcia Revo MGXMedia Contact: Hunter Cole, 803-351-1550, firstname.lastname@example.orgBest of Show - Freshwater Rod - G. Loomis, Inc., GL2Media Contact: John Mazurkiewicz, 574-289-1331, email@example.comBest of Show – Giftware - 3D Picture Store, Inc., 3D “Exploring Smallmouth” PictureMedia Contact: Jason Garstecki, 847-921-0760, firstname.lastname@example.org Best of Show - Kids’ Tackle - Pure Fishing, Inc., Casting Game & Sound Fishing KitMedia Contact: Hunter Cole, 803-351-1550, email@example.comBest of Show – Line - Pure Fishing, Inc., Berkley NanofilMedia Contact: Hunter Cole, 803-351-1550, firstname.lastname@example.org Best of Show - Hard Lure - Pure Fishing, Inc., Sebile D&S CrankMedia Contact: Hunter Cole, 803-351-1550, email@example.comBest of Show - Soft Lure - Koppers Fishing & Tackle Corporation, LIVE TARGET Hollow Body MouseMedia Contact: Tom Chopin, 905-327-9095, firstname.lastname@example.org Best of Show - Saltwater Reel - Daiwa Corporation, Saltiga SATG5000HMedia Contact: Bill Liston, 704-773-6233, email@example.comBest of Show - Saltwater Rod - Shimano American Corporation, Terez Rail RodMedia Contact: John Mazurkiewicz, 574-289-1331, firstname.lastname@example.orgBest of Show - Tackle Management - Plano Molding Company, 4674 Hydro-Flo Tackle BagMedia Contact: Sean Wheatley, 630-770-6562, email@example.comTerminal Tackle – VMC, SpinshotMedia Contact: Jackie Kiklas, 952-5536, firstname.lastname@example.orgMaking up a special section of ICAST’s 400,000-square-foot show floor, the New Product Showcase provides special visibility for the industry’s latest innovations in gear and accessories.ICAST 2012 will be held at the Orange County Convention Center in Orlando, Fla., July 11-13, 2012.For complete ICAST information, visit ICASTfishing.orgThe American Sportfishing Association (ASA) is the sportfishing industry's trade association, committed to looking out for the interests of the entire sportfishing community. We give the industry a unified voice speaking out when emerging laws and policies could significantly affect sportfishing business or sportfishing itself. We invest in long-term ventures to ensure the industry will remain strong and prosperous as well as safeguard and promote the enduring economic and conservation values of sportfishing in America. ASA also gives America’s 60 million anglers a voice in policy decisions that affect their ability to sustainably fish on our nation’s waterways through KeepAmericaFishing™, our angler advocacy campaign. America’s anglers generate over $45 billion in retail sales with a $125 billion impact on the nation's economy creating employment for over one million people.
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