• Recent Press Releases

    HUMMINBIRD: College Level Side Imaging

    Photo courtesy of B.A.S.S. Kansas State Anglers Win 2016 Carhartt Bassmaster College Series National Championship    Humminbird® technologies help young Wildcats take top spot at Bassmaster College Final on Kentucky’s Green River Lake     RACINE, WI (August 2,

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    HUMMINBIRD: Rolling Down the River

    Photo courtesy of B.A.S.S. KVD Rolls Down the River   Humminbird® pro Kevin VanDam extends winning streak at the Niagara River Bassmaster Classic Bracket Tournament.   RACINE, WI. (July 25, 2016) –

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    Humminbird® Scores Sixth Consecutive ICAST Win

    Humminbird® Scores Sixth Consecutive ICAST Win   Humminbird®HELIX® 10 SI voted ICAST 2016 “Best of Electronics” by buyers and outdoors media   RACINE, WI (July 21, 2016) It was another record breaking year for ICAST, as recently released statistics

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    HUMMINBIRD: A Mann and His Bird

    Tom Mann (1932 2005) was a pro’s pro who helped grow both the fishing tackle and marine electronics industries. Courtesy of B.A.S.S.  The Story of America’s Favorite Fishfinder From humble beginnings to industry leader, how Humminbird® earned its wings

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New Humminbird 800, 900 and 1100 Series models typify Humminbird’s commitment to performance, value and customer satisfaction
Although the fishing industry has focused largely on the recent launch of Humminbird’s groundbreaking ION and ONIX  Series, the recent Miami International Boat Show also saw the launch of several completely redesigned fishfinder series, including new 600, 800, 900 and 1100 units for 2014.  

Standing by a commitment to design and manufacture the best sonar units in the marketplace and offer customers the highest level of performance, value and support available, Humminbird is proud to announce even more pro features and enhanced design aesthetics at a lower price.

In fact, many units are priced significantly lower – up to $500 less – than the previous generation product without any compromise in performance or build quality. All 800, 900 and 1100 units are still designed, manufactured and built to the highest quality control standards in Eufaula, Alabama, USA. In fact, it’s the same facility that houses Humminbird’s best-in-class technical and customer support teams, who provide expert consultation without unnecessary automated phone prompts or endless wait times.  

NEW! Humminbird 800 Series   

The new Humminbird 800 Series is built around an 800H x 480V 7-inch Color TFT HD screen that performs brilliantly in 65,000 colors, even in direct sunlight. The 800 Series currently comprises four models, from the 899ci HD SI Combo,  offering compact Side Imaging with Down Imaging, DualBeam PLUS Sonar w/ SwitchFire, as well as 10Hz built-in Precision GPS, to the 859ci HD DI Combo  to the 859ci HD Combo  for anglers who rely primarily on 2D Sonar and Chartplotting. The new 859ci HD XD Combo (Xtreme Depth) unit provides accurate readings to 3000 feet, making it an ideal choice for saltwater anglers and boaters. Additionally, all models feature internal GPS, which means easier installation and more precise navigation/fish finding.  

NEW! Humminbird 900 Series   

The new Humminbird 900 Series features an ultra-wide, super-bright 8-inch Color TFT HD display with 16:9 aspect ratio or easy split-screen viewing. With a wide but narrow and unobtrusive footprint, it’s the perfect fish-finding complement for any boat’s bow, cockpit or command center. The new family comprises five models:  999ciHD SI Combo, 999ci HD SI KVD Combo,  959ci HD DI Combo  959ci HD Combo  and  959ci HD XD Combo (Xtreme Depth). Like the 800 Series, all models feature internal 10Hz Precision GPS.   

NEW! Humminbird 1100 Series 

Humminbird’s new flagship touch-button fishfinder family offers anglers a huge, 10.4-inch, 800H x 600V, super-bright display with enough viewing real estate to see what’s below in awesome clarity and size. The new 1100 Series features five new models, including the 1199ci HD SI Combo1199ci HD SI KVD Combo,  1159ci HD DI Combo,  1159ci HD Combo, and 1159ci HD XD Combo (Xtreme Depth).  All feature internal 10Hz Precision GPS.    

GPS/Cartography   

800, 900 and 1100 Series units come standard with Contour XD base mapping and feature extensive GPS and cartography compatibility, including dual card slots for Humminbird® LakeMaster® and Navionics® products.    

The 800 Series is compatible with Humminbird® LakeMaster® digital GPS mapping, Humminbird® LakeMaster® AutoChart™, and Navionics® Gold/HotMaps™ products. Both the 900 and 1100 Series are compatible with Humminbird® LakeMaster® digital GPS mapping, Humminbird® LakeMaster® AutoChart,™ Navionics® Gold/HotMaps™ and Navionics® Platinum+ products.     

Likewise, via Ethernet connectivity, all 800, 900 and 1100 Series units are compatible with Minn Kota® iPilot® Link™, Radar and NMEA 2000. Also, the 800, 900, and 1100 Side Imaging models are compatible with Humminbird® 360 Imaging™.


  • For more information, please visit Humminbird at  www.humminbird.com.

    Requests for product specifications, customer support and general inquiries should be made through our Customer Service Department.

    For media/editorial inquiries, please contact:

    James Edlund


    Johnson Outdoors Marine Electronics, Inc. consists of the Humminbird, LakeMaster, Minn Kota and Cannon brands. Humminbird® is a leading innovator and manufacturer of fishfinders, fishfinder/GPS combo units, ice flashers and digital depth gauges. LakeMaster® is the premier brand of high-definition electronic fishing charts. Minn Kota® is the world’s leading manufacturer of electric trolling motors, as well as offers a complete line of shallow water anchors, battery chargers and marine accessories. Cannon® is the leader in controlled-depth fishing and includes a full line of downrigger products and accessories.