• Recent Press Releases

    Hite Credits FLW Win To ‘Time Management’

    Humminbird®, Lakemaster® and Minn Kota® ‘System’ Key To Hite’s $125,000 Walmart FLW Win Lake Okeechobee, FL Phoenix, Arizona based bass pro Brett Hite recently took tops on the ‘Big O’, weighing a four day total of 88 14, 6 pounds,

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    Humminbird® Pros Ready For Classic, Palaniuk Onboard

    Brandon Palaniuk running four Humminbird 1199ci HD SI units and Bow 360 KVD, JVD, Keith Combs, Ott DeFoe, Bobby Lane, Chad Morgenthaler, Terry Scroggins, Gerald Swindle ... some of bass fishing’s best defensive and offensive players. With skills in shallow

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    Hite Gets 360 Degree View of Seminole

    Humminbird Bow 360 Imaging and LakeMastermapping give Brett Hite competitive edge Eufaula, AL (March 20, 2014) Fresh off an FLW win on Lake Okeechobee, Brett Hite went into the recent Bassmaster Elite on Lake Seminole with positivity and determination. “One

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    Humminbird® Hires Collegiate Bass Ace, Computer Engineer

        Humminbird® Hires Collegiate Bass Ace, Computer Engineer Humminbird invests in future by hiring best and brightest talent   Eufaula, AL (March 21, 2014) – Humminbird® recently announced the addition

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Humminbird® 360 Imaging® Earns “Best Of Show” Accolades In Electronics Category

In Thoroughbred racing it’s a garland of 554 roses. In college football it’s the Heisman Trophy. In fishing, it’s a “Best of Show” award presented each year at ICAST, the world’s largest sportfishing tackle show.

Determined by votes from fishing industry media personnel and freelance writers from around the globe, ICAST ‘Best of Show’ awards take the pulse of the fishing industry each year, revealing the most vital, innovative and problem-solving products hatched. In short, the best of the best in an industry fueled by innovation.

Perennially, one of the most-watched categories by industry heavyweights, media, dealers, and distributors is Best New Electronics—the nursery for perhaps the most advanced technologies in fishing. This excitement was palpable as throngs of show attendees talked with Humminbird product experts like Mark Gibson and Bill Carson and were walked through demos of how—for the first time ever—Humminbird 360 Imaging allows anglers to really see into the future.

Long story short, Humminbird emerged from ICAST as the fishing world’s equivalent of a Secretariat or Barry Sanders … for the second year in a row. In 2011 the Humminbird 1158c DI Combo scored top honors and this year 360 Imaging follows suit. Not doubt, it’s the biggest thing in fishing electronics since the introduction of Side Imaging®.

Welcome Humminbird’s New 360 Imaging, the first technology to offer anglers complete around-the-boat underwater imaging. In a single sweep around the boat, 360 reveals high resolution images of structure, bait and FISH long before anglers get anywhere within casting range. Whether you’re a pro or a weekend angler, 360 puts your fishing into warp drive. Now you can eliminate unproductive water and find fish easier and faster, giving you a home lake advantage wherever you fish. And the stealth advantage is unreal. Spot and stalk fishing up to 300 feet away is now within reach.

“Think of the advantage anglers will have being able to see what’s in front of the boat without spooking the fish,” said Jeff Kolodzinski, Brand Manager, Humminbird. “Also, for the first time ever, an angler can have their boat in a stationary position and receive updated underwater images from around the entire boat. 360 Imaging allows you to see gamefish and baitfish swim by in real time.”

But don’t take it from us. Here’s are a couple video hors d’oeuvres that demonstrate the excitement.

Laura Schara of “North American Fisherman TV” talks with Humminbird’s Bill Carson about “The Future of Fishing” and gets a sneak peak of the new technology at ICAST 2012.

Editor Chester Moore of Texas Fish & Game gets the scoop on 360 Imaging from Humminbird’s Mark Gibson.

This sonar accessory is exclusively compatible with current Humminbird Side Imaging-equipped models that are Ethernet-capable: 798, 898, 998 and 1198. The suggested retail price of Humminbird’s 360 Imaging is $1,999. Product will begin shipping this September.


  • For more information, please visit Humminbird at  www.humminbird.com.

    Requests for product specifications, customer support and general inquiries should be made through our Customer Service Department.

    For media/editorial inquiries, please contact:

    James Edlund


    Johnson Outdoors Marine Electronics, Inc. consists of the Humminbird, LakeMaster, Minn Kota and Cannon brands. Humminbird® is a leading innovator and manufacturer of fishfinders, fishfinder/GPS combo units, ice flashers and digital depth gauges. LakeMaster® is the premier brand of high-definition electronic fishing charts. Minn Kota® is the world’s leading manufacturer of electric trolling motors, as well as offers a complete line of shallow water anchors, battery chargers and marine accessories. Cannon® is the leader in controlled-depth fishing and includes a full line of downrigger products and accessories.