• Recent Press Releases

    The ‘G-Man’ Unmasked: Bass Pro Bares His Soul

    Humminbird® pro Gerald Swindle talks brass tacks about 2016 Bassmaster Elite AOY   Racine, WI (September 21, 2016) It’s the story of a win that almost wasn’t…   Alabama’s Gerald “G Man” Swindle says there were points in the

    Read more

    Hometown Hero Makes Magic on Minnesota’s Mille Lacs Lake

    Photo by TJ DeVoe Two year BASS Elite pro wins 2016 Toyota Bassmaster Angler of the Year Championship with a little help from Humminbird®  Racine, WI (September 21, 2016) Bassmaster Senior Editor Thomas Allen says the turnout at the

    Read more

    HUMMINBIRD/MINN KOTA: Ott Climbs the Ladder

    Climbing the Ladder DeFoe Reaches Another Bass Fishing Pinnacle   Humminbird Minn Kota Pro Breaks Through with First Elite Series Win   Racine, WI (Sept 16, 2016) At just thirty years old, Ott DeFoe had a long list of

    Read more

    HUMMINBIRD: El Buzzo?

    ‘Bird’s the Buzz at Mexican Big Bass Fantasy Camp Humminbird®’s sneak peek captures epic bass fishing at Billy Chapman Jr.’s Anglers Inn International on Mexico’s Lake El Salto – more videos to come   Racine, WI (August 17,

    Read more

Humminbird invests in future by hiring best and brightest talent
Eufaula, AL (March 21, 2014) – Humminbird® recently announced the addition of a new member to its Software team, Auburn University senior Will Bates.

“Humminbird is gathering the best and brightest talent to reinforce our core of angler-focused electronics products,” says Humminbird brand manager, Jeff Kolodzinski. “Like the recent addition of Auburn University’s Will Bates, a double major in computer science and computer engineering.”

Not only does Bates have the academic track record to be an immediate asset to the Humminbird Software team, he is also a top collegiate competitive bass angler. In fact, Bates and partner Candler McCollum recently placed first in the FLW College Qualifier – Southeastern Conference – on Clarks Hill Lake in Appling, Georgia. The pair won the event by over three pounds, immediately qualifying for the FLW College Fishing Invitational on Lake Chickamauga next fall.



That has been Bates’ focus all throughout his college career—a careful marriage of academic and competitive bass fishing achievement. He has been an active member of the Auburn University Bass Fishing Team since his freshman year, recently serving as the team’s president. In 2012 Bates was named Angler of the Year in the Southern Collegiate Series. 

Bates says he is looking forward toward to the end of the school year and full-time employment with Humminbird. “I’m extremely excited to become part of the Humminbird team and work in an industry I enjoy. It’s a great fit for me with my education in electrical and computer engineering and passion for fishing. I’ve been working hard for an opportunity like this and now it’s happening.”

Kolodzinski:  “We are thrilled to have Will join the Humminbird team. His accomplishments in the classroom, combined with his passion for fishing, put him in a unique position to understand and develop the products anglers want. We will remain on the lookout for more of these young double-threats with strong technical background plus fishing in their DNA. Even better when we find some of this talent in Alabama, home of Humminbird.”


Will Bates and partner Candler McCollum placed first in the FLW College Qualifier
- Southeastern Conference - on Clarks Hill Lake in Appling, Georgia

  • For more information, please visit Humminbird at  www.humminbird.com.

    Requests for product specifications, customer support and general inquiries should be made through our Customer Service Department.

    For media/editorial inquiries, please contact:

    James Edlund

    Johnson Outdoors Marine Electronics, Inc. consists of the Humminbird, LakeMaster, Minn Kota and Cannon brands. Humminbird® is a leading innovator and manufacturer of fishfinders, fishfinder/GPS combo units, ice flashers and digital depth gauges. LakeMaster® is the premier brand of high-definition electronic fishing charts. Minn Kota® is the world’s leading manufacturer of electric trolling motors, as well as offers a complete line of shallow water anchors, battery chargers and marine accessories. Cannon® is the leader in controlled-depth fishing and includes a full line of downrigger products and accessories.