• Recent Press Releases

    The LakeMaster Story

    The Past, Present and Future of Angler Built Maps The LakeMaster Story By Jim Edlund “What you’re about to get is the short story, not the long story of bad weather, killer mosquitoes, getting stuck on rocks and trying to

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    Hite Credits FLW Win To ‘Time Management’

    Humminbird®, Lakemaster® and Minn Kota® ‘System’ Key To Hite’s $125,000 Walmart FLW Win Lake Okeechobee, FL Phoenix, Arizona based bass pro Brett Hite recently took tops on the ‘Big O’, weighing a four day total of 88 14, 6 pounds,

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    Humminbird® Pros Ready For Classic, Palaniuk Onboard

    Brandon Palaniuk running four Humminbird 1199ci HD SI units and Bow 360 KVD, JVD, Keith Combs, Ott DeFoe, Bobby Lane, Chad Morgenthaler, Terry Scroggins, Gerald Swindle ... some of bass fishing’s best defensive and offensive players. With skills in shallow

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    Hite Gets 360 Degree View of Seminole

    Humminbird Bow 360 Imaging and LakeMastermapping give Brett Hite competitive edge Eufaula, AL (March 20, 2014) Fresh off an FLW win on Lake Okeechobee, Brett Hite went into the recent Bassmaster Elite on Lake Seminole with positivity and determination. “One

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Humminbird® Bow 360 Earns "Best of Show" in Electronics 

Las Vegas, Nev. – Each year fishing industry insiders from around the globe descend on ICAST with one thing in mind—to see the next fishing season’s hottest new products. The night before the show opens is like Christmas Eve; but instead of sizing up what’s under the tree, fishing media gather at ICAST’s “New Product Showcase,” the first official look at what’s new. It’s where fiction becomes fact—and all vote on the ‘next big thing’ from numerous product categories.

It’s like the Grammy Awards, but for the sportfishing biz. It’s where you can expect to see pioneers like Bill Dance, Hank Parker and Al Lindner mix with young guns like Dave Mercer and Mark Zona—and everyone in between from the world of fishing TV, print and web. Imagine the red carpet but without all the high heels and fancy suits. Good thing too, because Zona and heels just don’t mix. You’ll find no Hollywood flair or attitudes either, just people who can’t get enough of fishing.

With golf pencils and voting ballots in hand, media mill behind the velvet rope, bifocals (and sunglasses) riding low as they scrutinize new soft baits, hard baits, fishing accessories, and a whole lot more. Media take to the responsibility of voting for the “Best of Show” with a fervor you can feel in the air. It’s electric.

It’s this diverse enclave of fishheads who ultimately determines the winners of ICAST’s ‘Best of Show’ awards, revealing the most vital, innovative and problem-solving products introduced. In short, the best of the best in an industry fueled by innovation.

One of the most-watched categories is Best New Electronics—the birthplace for perhaps the most advanced technologies in fishing. Entries were strong across the board but for the third year in a row—Humminbird scored top honors.
ICAST_Award
“We are so grateful to receive the ‘Best of’ endorsement from all the writers who voted for Bow 360 – and to our dealers who support Humminbird day-in-day-out on the retail floor. It validates the hard work of all our teams—from engineering to our American manufacturing to customer service—and reinforces our mission to create new products and technologies that give anglers an edge on the water,” says Kolodzinski.

In 2011 the Humminbird 1158c DI Combo earned the popular vote; in 2012, 360 Imaging followed suit as the biggest thing since the introduction of Side Imaging®; now, in 2013 Bow 360 Imaging was championed by voters for bringing forward-looking underwater imaging to boat bows.

“Bow 360 caters to those anglers who spend the lion’s share of their time on casting decks,” said Jeff Kolodzinski, Brand Manager, Humminbird. “From the very beginning, Kevin VanDam told us what he really wanted was to get this technology on the front of his boat. We took that to heart by designing a rugged and easy to mount, deploy and stow unit that integrates with bow-mount trolling motors. So, depending on what kind of fishing an angler does, the technology can utilized from transom or bow,” said Kolodzinski.

In short, Bow 360 now puts the angler at the center of a circle that extends 150 feet underwater in every direction, revealing cover and real-time movements of fish and forage.

Bow 360 is exclusively compatible with current Humminbird Side Imaging-equipped models that are Ethernet-capable: 798, 898, 998 and 1198. The suggested retail price of Humminbird’s Bow 360 Imaging is $1,499. Product will begin shipping this fall.
For more information on Humminbird Bow 360, please visit www.humminbird.com/bow360.

For all other product inquiries, please visit humminbird.com, or contact Humminbird, 678 Humminbird Lane, Eufaula, AL 36027, (800) 633-1468.


  • For more information, please visit Humminbird at  www.humminbird.com.

    Requests for product specifications, customer support and general inquiries should be made through our Customer Service Department.

    For media/editorial inquiries, please contact:

    James Edlund


    Johnson Outdoors Marine Electronics, Inc. consists of the Humminbird, LakeMaster, Minn Kota and Cannon brands. Humminbird® is a leading innovator and manufacturer of fishfinders, fishfinder/GPS combo units, ice flashers and digital depth gauges. LakeMaster® is the premier brand of high-definition electronic fishing charts. Minn Kota® is the world’s leading manufacturer of electric trolling motors, as well as offers a complete line of shallow water anchors, battery chargers and marine accessories. Cannon® is the leader in controlled-depth fishing and includes a full line of downrigger products and accessories.