• Recent Press Releases

    Catch More Cold-Water Crappies this Spring

    Dr. Jason Halfen, www.thetechnologicalangler.com   As winter fades slowly into spring, crappies and other panfish begin a predictable transition from thermally stable, deep water basins towards warming shallows where the food web of the lake is beginning to bloom. This

    Read more

    Humminbird® Pro Tom Neustrom Inducted Into Minnesota Fishing Hall of Fame

    Industry veteran recognized for vast contributions to the sport, both on and off the water EUFAULA, AL. (4 7 15) – It was with a great deal of humility and grace that Humminbird pro Tom Neustrom was recently inducted into

    Read more

    Humminbird: Advanced Mapping Continues

    Humminbird®LakeMaster's 2015 Releases now includenewSouthEast and Western States versions including PLUS Editions EUFAULA, AL. (March 27, 2015)  LakeMaster just keeps on surveying, expanding coverage, and bringing even more lake maps to your Humminbird fish finders. The latest expansion in the LakeMaster cartography

    Read more

    Catching pre-spawn walleyes in rivers

    Changing water conditions demand versatile presentations Dr. Jason Halfen, www.thetechnologicalangler.com    The first stretch of consistently warm weather in the spring melts the snow in our yards, gets the sap moving in the maples, and brings anglers and their boats

    Read more

Anglers now have the ability to chart unmapped waters and create custom maps

EUFAULA, Ala. (May 27, 2014)Just in time for summer fishing opportunities, anglers now have the ability to chart private, public and hard-to-reach waters far off the radar of government surveys and commercially-available paper maps and digital GPS charts. That means you can finally map your own favorite lakes, reservoirs, rivers, ponds, as well as offshore locations. Now available at retailers worldwide, the revolutionary angler-built mapping technology comprises PC mapping software on DVD and a Zero Lines Map Card designed for use in Humminbird units only.

AutoChart: Map coverage where you make it.

AutoChart PRO shown

Available for a one-time purchase price, no subscription or pay-by-the-lake fees, Humminbird AutoChart and AutoChart PRO put the power in anglers’ hands, not the company behind the product (or fellow anglers).

There’s no uploading to a server or Cloud. AutoChart does it instantly - and your data is kept private, so your competition is none the wiser.

AutoChart: You map it, you own it.

Maps are created on your own computer from the data collected on the SD card from your Humminbird unit in three simple steps:

Step 1, RECORD: Insert the AutoChart Zero Lines Map Card v.1.0 card into your Humminbird unit card slot and record your lake data by activating the Track Log or Sonar Recording feature in your Humminbird unit. If you connect your Humminbird unit to a PC, AutoChart will also create and display maps in real time. At the end of the survey, simply save and export the data to your card.

Step 2, CONVERT: Insert the AutoChart SD card into you PC, import data and click the Create Map toolbar button. To display your map in high-definition depth contours, then click LakeMaster Update button.

Step 3, EXPORT: Remove card from PC and load onto your Humminbird unit to display your custom map!


The Zero Line is the place where the water meets the shore. The AutoChart Zero Lines Map Card contains Zero Lines for millions of waters across the globe, which serve as the basis for each custom map creation. Choose from North America, South America, Europe, Australia, Asia or Africa SD cards for your region of the world. With these all-important Zero Lines as your foundation, you can begin creating your own accurate and detailed maps of any fishing spot. 

The Zero Lines Map Card is also formatted to record your sonar logs. After recording, load the card into your computer to let the AutoChart PC Software convert the recordings into a map that can be displayed on your compatible Humminbird.


The AutoChart DVD software for your PC is the powerful engine used to turn survey data into a sophisticated lake map. The map created by the AutoChart software can be viewed on the computer AND be exported back to the Zero Lines Map Card to be viewed on you compatible Humminbird unit. Now you can have your own map for that secret fish-holding location and keep it a secret. 

When viewing your AutoChart maps on your PC you will be able to see the underwater world in revolutionary 3D detail to give you a better understanding of what the structure looks like on your favorite lakes. 


Add another layer of detail to your AutoChart cartography. New AutoChart PRO offers all the leading features of AutoChart - but with two key enhancements designed to give tournament anglers a competitive edge. Bottom Hardness Indication identifies hard and soft bottom areas in rich, easy-to-read colors, revealing transitions in substrate density – often those hard-to-find, key fish-holding locations. For those running Side Imaging capable Humminbird units, Side Imaging Mosaic allows you to overlay your Side Imaging returns onto your AutoChart map for a 3D visualization of that habitat. With AutoChart PRO, you'll have all the tools necessary to dissect waters – and find fish – like never before.

Also, for anglers surveying “spot on the spot” locations that may already be mapped, AutoChart products allow you to place custom map data with customizable transparency over existing Humminbird LakeMaster charts for an unprecedented level of detail.

Then, once finished creating your own custom map you’ll get use of LakeMaster’s three key patented features of Shallow Water Highlight, Depth Highlight and Water Level Offset on your map. Combine your map with Minn Kota® iPilot® Link™ and you can set your trolling motor to follow your custom contours! You can also offset these contour lines by any value you choose and automatically follow with your boat.

AutoChart: Leave no waters uncharted. 

  • For more information, please visit Humminbird at  www.humminbird.com.

    Requests for product specifications, customer support and general inquiries should be made through our Customer Service Department.

    For media/editorial inquiries, please contact:

    James Edlund

    Johnson Outdoors Marine Electronics, Inc. consists of the Humminbird, LakeMaster, Minn Kota and Cannon brands. Humminbird® is a leading innovator and manufacturer of fishfinders, fishfinder/GPS combo units, ice flashers and digital depth gauges. LakeMaster® is the premier brand of high-definition electronic fishing charts. Minn Kota® is the world’s leading manufacturer of electric trolling motors, as well as offers a complete line of shallow water anchors, battery chargers and marine accessories. Cannon® is the leader in controlled-depth fishing and includes a full line of downrigger products and accessories.