Angling is in our blood. And like any serious fisherman, we're never satisfied. There's always more water to explore and bigger fish to hook. Our sonar technologies have taken fishing to the leading edge. But even that wasn't enough. We wanted it all. And that quest is leading us farther out to sea. Precise radar. Intuitive chartplotting. Integrated Autopilot. The new ION and ONIX Series go beyond state-of-the-art sonar, because your journey takes you far beyond the shore. And we're ready to outsmart, out-muscle, and outlast anything that stands between you and your next big catch. Because that's what makes us Simply. Clearly. Better.

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Admit defeat and call it a day? The thought has never crossed your mind. You’ll find a kindred spirit in the relentless new ION Series Multi-Function Displays. The revolutionary power of Cross Touch.  The most aggressive sonar technologies the water has ever seen. Not to mention exclusive TriFuel Cartography, Humminbird Radar, Autopilot integration, wireless connectivity and internet browsing. Don’t forget the endless possibilties of Ethernet and NMEA 2000® networking. You’ve never had more control over your own 
destiny—and that’s saying something.

Adapt or be left behind. It’s the law of nature. And it’s the law of technology. Introducing the next evolution of the all-in-one system: the ONIX Series. Innovative Cross Touch meets powerful built-in sonar and exclusive TriFuel Cartography—to throw the odds squarely in your favor. From targeting your prey to charting your course to navigating treacherous waters, it does it all—effortlessly. Your move, Mother Nature.

If you’re fishing for sea monsters, it helps to have one by your side. A huge, super-bright display combines with Humminbird’s full sonar arsenal to give you a richly detailed view of the water. But powerful sonar isn’t the only thing this beast brings to your helm—thanks to a full dose of navigation and situational awareness power. With the 1100 Series™ as your wingman, weigh-in records beware.

Widen your advantage in the wild. This jaw-dropping, super-bright display boasts a 16:9 aspect ratio, making for easy, split-screen viewing of Humminbird Imaging Sonar, 2D Sonar and a full range of advanced navigation features. Talk about an invasive species. The high-definition 900 Series™—fueled by your predatory instinct—will swallow up every fish in sight.

Some anglers believe they have a sixth sense for finding fish. The rest of us need a little assistance. And that’s OK—because six senses don’t hold a candle to seven inches of HD, super-bright, fish-seeking brilliance. Especially when you also have full access to Humminbird Imaging Sonar, 2D Sonar and advanced navigation. All in all, it’s one whale of a technological advantage. And science beats hooey every time.