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    Jim Edlund
    Traditions Media
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Humminbird® Hires Collegiate Bass Ace, Computer Engineer

March 21, 2014

    Humminbird® Hires Collegiate Bass Ace, Computer Engineer Humminbird invests in future by hiring best and brightest talent   Eufaula, AL (March 21, 2014) – Humminbird® recently announced the addition

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Hite Gets 360 Degree View of Seminole

March 20, 2014

Humminbird Bow 360 Imaging and LakeMastermapping give Brett Hite competitive edge Eufaula, AL (March 20, 2014) Fresh off an FLW win on Lake Okeechobee, Brett Hite went into the recent Bassmaster Elite on Lake Seminole with positivity and determination. “One

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Humminbird® Pros Ready For Classic, Palaniuk Onboard

February 20, 2014

Brandon Palaniuk running four Humminbird 1199ci HD SI units and Bow 360 KVD, JVD, Keith Combs, Ott DeFoe, Bobby Lane, Chad Morgenthaler, Terry Scroggins, Gerald Swindle ... some of bass fishing’s best defensive and offensive players. With skills in shallow

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New Humminbird® Units Offer Anglers Pro Features At Lower Price

February 14, 2014

Friday, February 14, 2014 New Humminbird 800, 900 and 1100 Series models typify Humminbird’s commitment to performance, value and customer satisfaction Although the fishing industry has focused largely on the recent launch of Humminbird’s groundbreaking ION and ONIX  Series, the

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Hite Credits FLW Win To ‘Time Management’

February 9, 2014

Humminbird®, Lakemaster® and Minn Kota® ‘System’ Key To Hite’s $125,000 Walmart FLW Win Lake Okeechobee, FL Phoenix, Arizona based bass pro Brett Hite recently took tops on the ‘Big O’, weighing a four day total of 88 14, 6 pounds,

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The LakeMaster Story

January 15, 2014

The Past, Present and Future of Angler Built Maps The LakeMaster Story By Jim Edlund “What you’re about to get is the short story, not the long story of bad weather, killer mosquitoes, getting stuck on rocks and trying to

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Humminbird Launches Futuristic Fish-Finding Tool

January 8, 2014

Following the recent Humminbird® ONIX™ product launch at the 2013 Ft. Lauderdale International Boat Show, Humminbird is launching yet another new technology.

“ONIX represents the most versatile and powerful sonar hardware on the water. Now add SmartStrike™ software to the mix and the power and technology is truly unprecedented,” says Dale Logue, Director of Marketing, Humminbird.

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Humminbird Unveils Most Powerful Electronics Yet

October 31, 2013

Besides creating leading-edge products like 360 Imaging™, Humminbird® engineers have also been hard at work over the past two years developing a radical new platform that changes everything you know about fishing electronics.

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Iowegian Sees Mississippi Crappies Sideways

October 20, 2013

Fishing pro Tommy Skarlis is no stranger to seeing his name on the top of tournament leaderboards. But what stood out about the Waterloo, Iowa, native’s latest first place – along with partner Kyle Steifeldt during the recent 2013 Crappie Master National Championship on Mississippi’s Lake Grenada—was the species of fish the duo were targeting.

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Here Be Dragons: Gussy and JP Find Bronze, Take Home Gold

August 4, 2013

Like the weather-beaten parchment of some maritime legend, the map of Rainy Lake should read “Here Be Dragons.” Straddling the border between Minnesota and Ontario, Rainy is a multi-species playground teeming with monsters: fat walleyes, giant crappies, big pike and linebacker smallmouth bass. With an expansive 220,000 acres of world-class fishing, it should be on every angler’s bucket list.

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