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    Jim Edlund
    Traditions Media
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New Humminbird® Units Offer Anglers Pro Features At Lower Price

February 14, 2014

Friday, February 14, 2014 New Humminbird 800, 900 and 1100 Series models typify Humminbird’s commitment to performance, value and customer satisfaction Although the fishing industry has focused largely on the recent launch of Humminbird’s groundbreaking ION and ONIX  Series, the

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Humminbird Launches Futuristic Fish-Finding Tool

January 8, 2014

Following the recent Humminbird® ONIX™ product launch at the 2013 Ft. Lauderdale International Boat Show, Humminbird is launching yet another new technology.

“ONIX represents the most versatile and powerful sonar hardware on the water. Now add SmartStrike™ software to the mix and the power and technology is truly unprecedented,” says Dale Logue, Director of Marketing, Humminbird.

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Humminbird Unveils Most Powerful Electronics Yet

October 31, 2013

Besides creating leading-edge products like 360 Imaging™, Humminbird® engineers have also been hard at work over the past two years developing a radical new platform that changes everything you know about fishing electronics.

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Iowegian Sees Mississippi Crappies Sideways

October 20, 2013

Fishing pro Tommy Skarlis is no stranger to seeing his name on the top of tournament leaderboards. But what stood out about the Waterloo, Iowa, native’s latest first place – along with partner Kyle Steifeldt during the recent 2013 Crappie Master National Championship on Mississippi’s Lake Grenada—was the species of fish the duo were targeting.

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Here Be Dragons: Gussy and JP Find Bronze, Take Home Gold

August 4, 2013

Like the weather-beaten parchment of some maritime legend, the map of Rainy Lake should read “Here Be Dragons.” Straddling the border between Minnesota and Ontario, Rainy is a multi-species playground teeming with monsters: fat walleyes, giant crappies, big pike and linebacker smallmouth bass. With an expansive 220,000 acres of world-class fishing, it should be on every angler’s bucket list.

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Humminbird® Takes Tops In Electronics At ICAST (For Third Consecutive Year)

July 10, 2013

Humminbird® Bow 360 Earns "Best of Show" in Electronics  Las Vegas, Nev. – Each year fishing industry insiders from around the globe descend on ICAST with one thing in mind—to see the next fishing season’s hottest new products. The night

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Humminbird® Unveils New Bow 360™, Unfolds The Future Again

July 9, 2013

EUFAULA, Ala. Never a company to rest on its laurels, Humminbird® is launching Bow 360™, a new bow mounted version of the company’s 360 Imaging™ technology. At last year’s ICAST, Humminbird formally introduced 360 Imaging™, cutting edge technology that provides

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LakeMaster® Introduces AutoChart™ User-Generated Mapping

July 5, 2013

New LakeMaster® products let anglers chart unmapped waters and scrutinize ‘spot on the spot’ locations Imagine being able to map your favorite uncharted bodies of water, revealing fish holding structure in stunning contour lines, finally giving you a visual of

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Humminbird Flaps Wings, Speeds Into ‘Future of Fishing’

July 17, 2012

Humminbird® 360 Imaging® Earns “Best Of Show” Accolades In Electronics Category In Thoroughbred racing it’s a garland of 554 roses. In college football it’s the Heisman Trophy. In fishing, it’s a “Best of Show” award presented each year at ICAST,

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