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  • Jim Edlund
    Traditions Media, LLC
    jim@traditionsmedia.com
    612.481.7396
     
    Cory Schmidt
    Traditions Media, LLC
    cory@traditionsmedia.com

    218.821.4148

“Success with Side Imaging”


Powerful new video trains anglers to harness the power of fish-finding technology

Eau Claire, WI (January 17, 2014) – Modern recreational anglers are blessed with abundant electronic resources for locating and catching fish, including high-resolution sonar, GPS chartplotters, hyper-accurate digital depth maps, integrated boat control systems, and underwater cameras…whew. However, many of the advantages provided by these tools remain untapped, as many anglers are unwilling to divert their limited fishing time into learning the intricacies of fishing technology.
 
But a new educational video series seeks to overcome this barrier by demonstrating how modern technology can be successfully applied to real, multi-species fishing situations. The first entry in this series, The Technological Angler, Volume 1: Success with Side Imaging, was just released by The Technological Angler’s founder, Dr. Jason Halfen.
 
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“Side Imaging from Humminbird is the most important fish- and structure-locating resource I have in my boat,” Dr. Halfen explains. “While guiding and competing in walleye tournaments across the Midwest over the past decade, the power of Side Imaging has helped me to cash tournament checks and to teach numerous clients how to use advanced sonar technologies to find and catch more and bigger fish. I wanted to share those experiences with a larger audience, and therefore produced The Technological Angler, Volume 1: Success with Side Imaging.”
 
With nearly 20 years of University-level teaching experience, Dr. Halfen developed The Technological Angler, Volume 1: Success with Side Imaging to be the most effective and informative sonar teaching tool available on the market.
 
Rather than an exhaustive video analysis of the fish finder’s operation manual, The Technological Angler, Volume 1: Success with Side Imaging focuses solely on Side Imaging sonar with laser-like precision, training the viewer to interpret and optimize Side Imaging sonar in a wide variety of situations, and to use information harvested from Side Imaging to make informed fishing decisions.
 
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Each of the segments in The Technological Angler, Volume 1: Success with Side Imaging is an independent, on-the-water lesson in using Side Imaging to dissect and understand a particular type of structure, as well as how Side Imaging can be used to target the fish relating to that structure.
 
“The vast majority of today’s anglers are multispecies fishermen, and The Technological Angler, Volume 1: Success with Side Imaging is structured to appeal to anglers pursing bluegills, perch, crappie, walleye, smallmouth bass or largemouth bass,” explains Dr. Halfen. “We cover all of those species as they associate with a wide variety of structure.  No matter where you live or what species of fish you pursue, The Technological Angler, Volume 1: Success with Side Imaging will train you to use the power of Side Imaging to become a more informed, efficient, and successful angler.”
 
The Technological Angler, Volume 1: Success with Side Imaging is available as a full length (96 minute) DVD, and as a digital download (mp4 file) that can be loaded onto laptops or other mobile devices. “With the prevalence of tablets and smartphones in modern society and in anglers’ boats, it made perfect sense to offer our educational products in a format that was mobile-friendly. Our forward-looking media company is dedicated to producing both traditional DVDs as well as modern, mobile-friendly educational products for anglers.
 
“Take The Technological Angler, Volume 1: Success with Side Imaging along on your next fishing trip, and enjoy the success that advanced training in Side Imaging provides.”
 
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The Technological Angler, Volume 1: Success with Side Imaging can be purchased directly from http://www.learnsideimaging.com in both DVD ($19.99) and mp4 ($15.99) formats. The DVD is also available on Amazon.com and from select retail outlets. 


  • About Johnson Outdoors, Inc. 

    Johnson Outdoors Marine Electronics, Inc. consists of the HumminbirdLakeMasterMinn Kota and Cannon brands. Humminbird® is a leading innovator and manufacturer of fishfinders, fishfinder/GPS combo units, ice flashers and digital depth gauges. LakeMaster® is the premier brand of high-definition electronic fishing charts. Minn Kota® is the world’s leading manufacturer of electric trolling motors, as well as offers a complete line of shallow water anchors, battery chargers and marine accessories. Cannon® is the leader in controlled-depth fishing and includes a full line of downrigger products and accessories.