Transducers and Related Items
If it floats, we’ve probably got the right transducer for it.
Eufaula, AL (October
9, 2013) - With its ability to provide anglers with stunning underwater
imagery up to 150 feet in every direction, Humminbird’s 360 Imaging™ has been heralded
as the biggest advancement in fishing electronics since Humminbird introduced
Side Imaging™ in 2005.
From its introduction in February
2012 at the Bassmaster Classic, the technology quickly set a new precedent for
fishing electronics. In July 2012, 360 Imaging was voted “Best of Show” in the
Electronics division of ICAST 2012 by global fishing media members.
The initial 360 product launch catered to anglers who prefer to
transom-mount boat accessories. Via a Transducer Deployment System (TDS) that
attaches to the boat transom or jackplate, TDS lowers the transducer below the
bottom of the boat and outboard to ensure an unobstructed underwater view of
structure and fish—even when used at a standstill—another first in the
freshwater sportfishing industry.
Four time Bassmaster Classic
winner and seven time Angler of the Year Kevin VanDam describes 360 Imaging as
“Superman X-Ray vision.” “The average angler doesn’t understand just how
proficient this technology makes you,” says VanDam. “Both Side Imaging and 360
have opened up a whole new underwater world to me.”
Also in 2012, Popular
Science voted 360 Imaging as the ‘Best of What’s New’ in their
recreation category, positioning Humminbird alongside household icons like
Google, Yahoo, Microsoft and the golf giant TaylorMade. Even non-anglers saw
the cool factor in what many described as “underwater radar.”
“Bow 360 puts the angler at the
center of the circle on the 360 display,” says Humminbird marketing manager
Bill Carson. “And that’s pretty powerful. Although some anglers will always
prefer the technology on the transom, for anglers who fish off the bow (like
bass anglers) they’re now dead center in the middle of the action.”
Most recently, at the 2013 NMEA (National Marine Electronics
Association) Conference and Expo held September 22-25 in San Diego, California,
Humminbird’s 360 Imaging earned the 2013 NMEA Product Award for Fish Finding, a
position held by esteemed maritime electronics manufacturer Furuno for 38
“Recognition by NMEA and our
industry peers solidifies our position as a designer and manufacturer of
leading-edge technology for catching fish in freshwater and saltwater,” says
Humminbird marketing manager Bill Carson.
What makes the win even more
significant is NMEA is the organization that sets and administers the
networking standard in marine electronics communications protocols and
interfaces known as NMEA 2000. To be recognized by the organization that
decides and regulates how marine electronics communicate is a solid pat on the
back to Humminbird’s talented R&D team.
“Each year prior to our annual
conference, NMEA members are asked to vote for new products nominated by the
manufacturers under guidelines provided by NMEA. Members investigate nominated
products and determine which product in each category stands out as the most deserving
of the 2013 award in that category. Humminbird 360 Imaging is an exciting
technology and a worthy winner of the Fish Finding product category for 2013,”
says Bruce Angus, President NMEA.
And it’s not only anglers and
maritime industry folks applauding 360 Imaging. The technology is also earning
salutes from police search and rescue (SAR) departments across the country.
Most recently, Humminbird Side Imaging and 360 Imaging were used to solve a pair of decades-old cold cases in
Oklahoma. Two cars were found submerged in Oklahoma’s Foss Lake with Humminbird
technologies, leading police divers to the discovery of six bodies in the
wrecks, some linked to missing persons cases.
“360 Imaging has the ability to
change lives, save lives … and also help us catch fish,” says Carson. “If an
officer arrives at the scene on the site of a water emergency quick enough, the
real hope is that 360 can not only help locate bodies for recovery but possibly
save a life.”
For more information, please
visit Humminbird at www.Humminbird.com.
About Johnson Outdoors,
Johnson Outdoors Marine Electronics, Inc. consists
of the Humminbird, LakeMaster, Minn Kota and Cannon brands. Humminbird® is a
leading innovator and manufacturer of fishfinders, fishfinder/GPS combo units,
ice flashers and digital depth gauges. LakeMaster® is the premier brand of
high-definition electronic fishing charts. Minn Kota® is the world’s leading
manufacturer of electric trolling motors, as well as offers a complete line of
shallow water anchors, battery chargers and marine accessories. Cannon® is the
leader in controlled-depth fishing and includes a full line of downrigger
products and accessories.