Innovation never takes a break

We're Changing the way you see the water

We're Changing the way you see the water

“Enough” never is. We’ve come too far, delved too deep and tied too many lines to turn back now. Years on the water, in the factory and back at the lab have made us smarter, sharper and hungrier for more. Because your biggest fish will always be the one you haven’t caught yet. Our search has yielded some of the best sonar technologies on the water. But our success isn’t measured in the number of features we put in our products; it’s measured in the pounds you put in your livewell. 

Angling is in our blood. And like any serious fisherman, we’re never satisfied. There’s always more water to explore and bigger fish to hook. Our sonar technologies have taken fishing to the leading edge but even that wasn’t enough. We want it all. And we’re ready to outsmart, outmuscle and outlast anything that stands between you and your next big catch. Because that’s what makes us Simply. Clearly. Better.

The best of both worlds

Humminbird Cross Touch Technology

Humminbird Cross Touch Technology

How do you improve on a Humminbird® display? We couldn’t quite put our finger on it— until now. Legendary sonar innovation, premier navigation, life-saving situational awareness—everything that makes a Humminbird a Humminbird has been made even better by Cross Touch, standard on the new ONIX® and ION™ Series. The simplicity of a touchscreen, the peace of mind in rough waters of a touchpad. It’s the best of both worlds. And from now on, neither of them will ever be quite the same.

MULTI-GESTURE CONTROL
Some touch interfaces limit you to finger pointing. Not this one. Multi-gesture capability lets you navigate menus and activate features with a tap, swipe or pinch. Cross Touch also minimizes false touches from splashing water.

EXCLUSIVE FULL REDUNDANCY
Take command of your display like never before. Others might claim hybrid control, but Cross Touch actually delivers it. Everything you can do with the touchscreen, you can also do with the touchpad—so rough conditions will never compromise your control. For instance, use the Cross Touch integrated flywheel or a simple touch command to quickly change range scale. Now you can easily adjust to conditions, whether the water’s choppy or you've got sunscreen on your fingers. 

Swipe Down

Swipe Down

Swipe two fingers down for instant access to your home screen.

Tap and Type

Tap and Type

Tap and type on the virtual keyboard to name waypoints and more.

Press and Hold

Press and Hold

Press and hold to mark waypoints.

Pinch to Zoom

Pinch to Zoom

Pinch to zoom in for a closer look at your sonar returns and charts.

It's like looking into a digital crystal ball

Humminbird SmartStrike map cards

Humminbird SmartStrike map cards

Conduct searches for the best fishing locations with the new Humminbird® SmartStrike™ map card. SmartStrike takes you straight to the action by showing you where the fish are biting at any given moment. Based on search parameters like season, time of day, temperature and fish species, SmartStrike highlights areas of the lake map where your prey is most likely to be located—before you even wet a line. No more guessing, fruitless searching or wasted casting. Just fishing. It’s like looking into a digital crystal ball. Available exclusively for the Humminbird ONIX® and ION™ Series.

 The Intuitive fish-finding power of SmartStrike

The Intuitive fish-finding power of SmartStrike

This powerful software program contained on the SmartStrike map card allows anglers to utilize Humminbird LakeMaster® map data* and extensive search algorithms to pattern and locate fish like never before. Build a custom search based on criteria you choose, or click any location on a lake, select Find Similar Areas, and millions of data points are searched to return other areas like the one you selected. The SmartStrike engine searches depth ranges, aspect, type of structure, proximity, and more to quickly reveal your results. The search results are then highlighted on the fishfinder map screen right before your eyes. It’s like having your own personal fishing guide with decades of experience in the boat with you. 
 
SmartStrike also gives you access to the LakeMaster map features:
-Shallow Water Highlight
-Depth Highlight
-Water Level Offset
-Follow the Contour with an iPilot® Link™ compatible Minn Kota® trolling motor

*Humminbird SmartStrike full search functionality is exclusive to Humminbird LakeMaster high-definition waters. The plug & play SmartStrike map cards are compatible exclusively with the new Humminbird ONIX and ION Series, the next evolution of the all-in-one fishing systems.

See Technologies
Unit Sonar Type Features Cartography Display Type Display Size
$2,999.99 Broadband Chirp, Digital Signal Processing, Side Imaging 360 Imaging, AIS, Autopilot, GPS, Minn Kota iPilot Link, Networking, NMEA 2000, Radar, Wireless Browser TriFuel World Base Maps, Lakemaster, Navionics Gold Hot Maps, Navionics Platinum, C Map 4D, AutoChart Color Touch 10 inches and higher
$2,499.99 Broadband Chirp, Digital Signal Processing, Side Imaging 360 Imaging, AIS, Autopilot, GPS, Minn Kota iPilot Link, Networking, NMEA 2000, Radar, Wireless Browser TriFuel World Base Maps, Lakemaster, Navionics Gold Hot Maps, Navionics Platinum, C Map 4D, AutoChart Color Touch 10 inches and higher
$3,199.99 Broadband Chirp, Digital Signal Processing, Side Imaging 360 Imaging, AIS, Autopilot, GPS, Minn Kota iPilot Link, Networking, NMEA 2000, Radar TriFuel World Base Maps, Lakemaster, Navionics Gold Hot Maps, Navionics Platinum, C Map 4D, AutoChart, SmartStrike Color Touch 10 inches and higher
$2,499.99 Broadband Chirp, Digital Signal Processing, DualBeam PLUS  Switchfire AIS, Autopilot, GPS, Minn Kota iPilot Link, Networking, NMEA 2000, Radar TriFuel World Base Maps, Lakemaster, Navionics Gold Hot Maps, Navionics Platinum, C Map 4D, AutoChart, SmartStrike Color Touch 10 inches and higher
$2,699.99 Broadband Chirp, Digital Signal Processing, Side Imaging 360 Imaging, AIS, Autopilot, GPS, Minn Kota iPilot Link, Networking, NMEA 2000, Radar TriFuel World Base Maps, Lakemaster, Navionics Gold Hot Maps, Navionics Platinum, C Map 4D, AutoChart, SmartStrike Color Touch 8 inches
$1,999.99 Broadband Chirp, Digital Signal Processing, DualBeam PLUS  Switchfire AIS, Autopilot, GPS, Minn Kota iPilot Link, Networking, NMEA 2000, Radar TriFuel World Base Maps, Lakemaster, Navionics Gold Hot Maps, Navionics Platinum, C Map 4D, AutoChart, SmartStrike Color Touch 8 inches
$2,299.99 Side Imaging 360 Imaging, AIS, Autopilot, Minn Kota iPilot Link, Networking, NMEA 2000, Radar ContourXD, Lakemaster, Navionics Gold Hot Maps, Navionics Platinum, AutoChart Color 10 inches and higher
$2,299.99 Side Imaging 360 Imaging, AIS, Autopilot, Minn Kota iPilot Link, Networking, NMEA 2000 ContourXD, Lakemaster, Navionics Gold Hot Maps, Navionics Platinum, AutoChart Color 10 inches and higher
$1,799.99 Xtreme Depth Dual Beam AIS, Autopilot, GPS, Minn Kota iPilot Link, Networking, NMEA 2000, Radar ContourXD, Lakemaster, Navionics Gold Hot Maps, Navionics Platinum, AutoChart Color 10 inches and higher
$1,799.99 Down Imaging AIS, Autopilot, GPS, Minn Kota iPilot Link, Networking, NMEA 2000, Radar ContourXD, Lakemaster, Navionics Gold Hot Maps, Navionics Platinum, AutoChart Color 10 inches and higher
$1,699.99 DualBeam PLUS  Switchfire AIS, Autopilot, GPS, Minn Kota iPilot Link, Networking, NMEA 2000, Radar ContourXD, Lakemaster, Navionics Gold Hot Maps, Navionics Platinum, AutoChart Color 10 inches and higher
$1,499.99 Side Imaging 360 Imaging, AIS, Autopilot, GPS, Minn Kota iPilot Link, Networking, NMEA 2000, Radar ContourXD, Lakemaster, Navionics Gold Hot Maps, Navionics Platinum, AutoChart Color 8 inches
$1,499.99 Side Imaging 360 Imaging, AIS, GPS, Minn Kota iPilot Link, Networking, NMEA 2000, Radar ContourXD, Lakemaster, Navionics Gold Hot Maps, Navionics Platinum, AutoChart Color 8 inches
$1,099.99 Xtreme Depth Dual Beam AIS, Autopilot, GPS, Minn Kota iPilot Link, Networking, NMEA 2000, Radar ContourXD, Lakemaster, Navionics Gold Hot Maps, Navionics Platinum, AutoChart Color 8 inches
$1,099.99 Down Imaging AIS, Autopilot, GPS, Minn Kota iPilot Link, Networking, NMEA 2000, Radar ContourXD, Lakemaster, Navionics Gold Hot Maps, Navionics Platinum, AutoChart Color 8 inches
$999.99 DualBeam PLUS  Switchfire AIS, Autopilot, GPS, Minn Kota iPilot Link, Networking, NMEA 2000, Radar ContourXD, Lakemaster, Navionics Gold Hot Maps, Navionics Platinum, AutoChart Color 8 inches
$999.99 Side Imaging 360 Imaging, AIS, Autopilot, GPS, Minn Kota iPilot Link, Networking, NMEA 2000, Radar ContourXD, Lakemaster, Navionics Gold Hot Maps, AutoChart Color 7 inches
$699.99 Xtreme Depth Dual Beam AIS, Autopilot, GPS, Minn Kota iPilot Link, Networking, NMEA 2000, Radar ContourXD, Lakemaster, Navionics Gold Hot Maps, AutoChart Color 7 inches
$699.99 Down Imaging AIS, Autopilot, GPS, Minn Kota iPilot Link, Networking, NMEA 2000, Radar ContourXD, Lakemaster, Navionics Gold Hot Maps, AutoChart Color 7 inches
$599.99 DualBeam PLUS  Switchfire AIS, Autopilot, GPS, Minn Kota iPilot Link, Networking, NMEA 2000, Radar ContourXD, Lakemaster, Navionics Gold Hot Maps, AutoChart Color 7 inches
$699.99 Side Imaging GPS Unimap, Lakemaster, Navionics Gold Hot Maps, AutoChart Color 5 inches or less
$699.99 Side Imaging GPS Unimap, Lakemaster, Navionics Gold Hot Maps, AutoChart Color 5 inches or less
$499.99 Xtreme Depth Dual Beam GPS Unimap, Lakemaster, Navionics Gold Hot Maps, AutoChart Color 5 inches or less
$499.99 Down Imaging GPS Unimap, Lakemaster, Navionics Gold Hot Maps, AutoChart Color 5 inches or less
$449.99 DualBeam PLUS  Switchfire GPS Unimap, Lakemaster, Navionics Gold Hot Maps, AutoChart Color 5 inches or less
$399.99 Xtreme Depth Dual Beam Color 5 inches or less
$399.99 Down Imaging Color 5 inches or less
$349.99 DualBeam PLUS  Switchfire Color 5 inches or less
$499.99 Side Imaging GPS Unimap, Lakemaster, Navionics Gold Hot Maps Color 5 inches or less
$599.99 DualBeam PLUS  Switchfire GPS Unimap Color 5 inches or less
Choose your world.
We'll take you there.
You Are FRESHWATER I am BLUEWATER